WeChat serves as China’s operating system. Tencent’s creation has revolutionized how people communicate and do business by providing a single platform for texting, social networking, and mobile payment. The WeChat ecosystem is an extraordinary way to make money from over a billion user base.  WeChat has expanded into a fully digital ecosystem, providing millions of…

A business plan and a business model are indeed distinct but complementary concepts crucial for any business’s success, regardless of its size. The business plan outlines the detailed steps and strategies required to achieve the company’s objectives, while the business model defines the fundamental principles that drive the company’s operations and profitability. This article provides…

Twilio is a Communications Platform as a Service (CPaaS) that has gained a reputation for its mission to revolutionize how businesses engage with their customers. Its cloud-based platform offers an array of communication capabilities, ranging from SMS and phone interactions to video and email channels, making it a popular choice for businesses of all sizes.…

The subscription business model has been around since medieval times since it became popular with guilds that would provide protection and other benefits to its members. Today, companies like Netflix and Amazon Prime use it to provide entertainment content to consumers on a monthly basis.  The subscription model helps businesses align their goals with their…

The world of nonprofit organizations is interesting and exciting as they serve a noble cause and make the world a better place. But just like any other entity with a team, projects, and goals, organizations do also have their structures, hierarchies, mission, and vision. The purpose of a business model canvas is to align all…